Originally from San Diego, CA, Veronica began her career in New York City at publishing houses including Condé Nast and Hearst. In 2010, while in the Special Events Department of Vogue, she assisted in the planning of the “American Woman” Costume Institute Gala at The Metropolitan Museum of Art. During Graduate School, in the Strategic Partnerships division of Christie’s Auction House, she hosted intimate client and patron events during the fall and spring auction season. Upon graduation, as a member of the Special Events team within the Development Department of The Whitney Museum of American Art, she raised funds through annual galas, exhibitions, auctions, and directing patron group programming. Veronica continued to produce events and fundraise on a much larger scale at amfAR, The Foundation for AIDS Research, including the annual Cannes Gala during the Film Festival in 2014, which raised a record-breaking 35 million dollars towards research.

Leveraging her experience in the art world, Veronica joined Bernardaud as Head of Public Relations, creating artist partnerships and limited edition objets d’art with Jeff Koons, Vik Muniz, JR, Marina Abramovic, Julian Schnabel, David Lynch, The Campana Brothers, Sarah Lavoine, Adam Tihany, Iris Apfel, and the Alexander Calder, Joan Miro, and Marc Chagall Foundations. She also formed partnerships with MoMA, MoCA, Sotheby’s, and Gagosian, and hosted press events during Art Basel, Bocuse D’Or, Design Miami, Frieze, Maison et Objet, and partnered with Architectural Digest to design the 2015 Academy Awards Greenroom with Commune Design.

In 2018, Veronica oversaw the opening of The Future Perfect’s gallery, Casa Perfect, in New York, Los Angeles, and San Francisco, and managed all exhibition openings, art fair participation, press, marketing, and events during Art Basel, Frieze, Salon Art + Design Fair, NYC x Design, Design Miami/, and New York Fashion Week. She also hosted affinity partnership events with T Magazine to celebrate their annual “Greats” Issue, Fendi’s ‘Made to Order’ program, as well as with Ruinart, Hermès Art de la Table, Puiforcat, Le Labo, Aesop, Vogue 100, and many more.

In 2019, Veronica joined Michelin Star Chef Daniel Boulud as Global Head of Brand Marketing and Public Relations. As a member of the Executive Team, she is responsible for international strategy and communications operations for the hospitality group, which includes 7 NYC restaurants in addition to Palm Beach, Miami, Washington D.C, Boston, and global locations in London, Singapore, Toronto, Montreal, and Dubai in the Four Seasons, Mandarin Oriental, Marina Bay Sands, and Ritz-Carlton. Veronica helped raise over 1 million dollars for City Meals during the annual Sunday Supper Gala at Restaurant Daniel. In addition, Veronica manages partnerships including the American Express Centurion Global Dining Collection. Le Pavillon at One Vanderbilt in New York City, designed by Brazilian architect Isay Weinfield, is set the latest hospitality venture, set to open in 2021.

In 2020, VHS Ventures was established in New York and California with international operations in Asia, Europe, and South America. Current clients range from Ferrari and Fine Art to Fragrance and Fine Jewelry.

VHS is a Founding Partner of luxury fragrance brand Maison d’ Etto.

For inquiries, information, and proposals, please email: contact@veronicahelenspeck.com